Marketing executive Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve\: liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations; communicating with target audiences and managing customer relationships; sourcing advertising opportunities and placing adverts in the press or on the radio; managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e\-newsletters and DVDs; writing and proofreading copy; liaising with designers and printers; organising photo shoots; arranging the effective distribution of marketing materials; maintaining and updating customer databases; organising and attending events such as conferences, seminars, receptions and exhibitions; sourcing and securing sponsorship; conducting market research, for example using customer questionnaires and focus groups; contributing to, and developing, marketing plans and strategies

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