To manage and coordinate all marketing, advertising and promotional activities. To conduct market research to determine market requirements for existing and future products. Also the candidate needs to develop and implement marketing plans and projects for new and existing products, manage the productivity of the marketing plans and projects, monitoring public and media perception of the client or employer, arranging events like press launches, news conferences, exhibitions, open days and sponsorship and developing good working relationships with the media, The original job offer can be found in Kit Job: www.kitjob.in/job/17981258/marketing-manager-rbl-878-nct/

Co-brand Program Head - NEW CobrandJob Responsibilities: - Develop and implement a credit card Issuer business strategy to meet Net profit goal - Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.- Responsible for product design, packaging, communication, promotions and customer insights - Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.- Increase penetration of sub products and cross sell products with a view to enhancing profitability.- Develop Consumer Product Program covering all aspects of the credit cycle- Product Program, credit acquisition, a/c maintenance, Portfolio Management & MIS, Collections & write off.- Responsible for sales from all channels including Digital, cross selling, Branches- Interface wit

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